Mission and History
All Terrain’s mission is to help people live more active, healthier lives. The company originated when a climber was hiking in Costa Rica and a bottle of DEET-based insect repellent he was carrying leaked. It ate through his backpack and melted the keys on a calculator he was carrying to figure out the exchange rate. After that experience, he came home, researched and developed the natural, yet effective, Herbal Armor™ Insect Repellent. From this humble beginning, All Terrain moved to Sunapee, New Hampshire and now offers more than 50 natural, effective products to help people live more actively.

Our Values
All Terrain believes in:
– Helping others live more active, healthier lives
– Supporting our community and our partners’ communities
within our means
– Making the most effective products possible using natural ingredients
and environmentally-friendly packaging
– Operating in an ever increasing, sustainable manner
– Improving continuously in all aspects