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Shea Moisture

SheaMoisture was grown from the ground up on the legacy of our Grandmother, Sofi Tucker. The daughter of healers in Sierra Leone and a widowed mother at 19, Grandma Sofi made handmade shea butter, African black soap, and other natural remedies, selling them in local villages to support her family. Her salves and soaps were soon sought after across the countryside – and four generations later, in the hands of her grandson Richelieu Dennis, her recipes and wisdom form the heart of SheaMoisture. Today, every one of our formulas harness the healing power of Shea Butter and the best of Mother Nature to nourish every member of your family, body and soul.

SheaMoisture’s inspiring story and amazing products continue to flourish – natural is the new norm, and we’re proud to be eco-friendly and organic since 1912. The media has noticed, too: We’ve won accolades and awards from Allure, Natural Health, Prevention, Parents, Esquire, Life & Style, Essence, All You, Ebony, Healing Lifestyles & Spas, RealBeauty.com and Shecky’s.